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Billabong was founded on the Gold Coast of Australia in 1973. Based on a passion for surfing and hard work, Billabong has gone from a at-home boardshort-producing brand to a well recognized company throughout the world as manufacturers of surfwear and surf accessories. Billabong has expanded its product range to include boarsport products such as wetsuits, watches, surfboards, snowboard outerwear and skateboarding apparel. The Billabong brand is an articulation of youth culture and is best know as a core boardsports and lifestyle brand that appeals to young people both male and female. Billabong's market position denotes a shared workplace culture committed to the boardsport lifestyle. The success is underpinned by a tradition of producing top quality, functional products, that associates the wearer to the lifestyle Billabong represents. Billabong's support, development and sponsorship of surfing, skateboardng and snowboarding events and athletes, have contributed to Billabong market dominance and brand integrity.
Billabong
Billabong
