Reef has always blended the cool and casual attitude of the beach with a commitment to nurturing the lifestyle that follows. At the core of the Reef brand are authentic, surf inspired designed products that have been worn by millions of Reefers around the world since the company originated in 1984. Our brand is further defined by the elite class of Reef ambassadors that scour the globe in search of the best waves, surrounded by some of the most beautiful and remote places on the planet. Riders like Bobby Martinez, Sofia Mulanovich, Rob Machado and Mick Fanning graciously live out a fantasy that only a small portion of the world ever gets to experience. Reef is all about finding that place, and savoring the feeling no matter where you may be.

Reef’s twenty year heritage traces back to two brothers from Argentina, Fernando and Santiago “Santi” Aguerre. Fueled by their passion for surfing, and armed with a unique entrepreneurial spirit, the brothers acted on an idea to create a high quality, active lifestyle sandal. Attracted to the Southern California lifestyle, Santi moved to California in the early 80’s and would shortly be reunited with his brother. Fernando graduated from Law School and headed to La Jolla to help co-found Reef. With $4000 working capital, hard work, dedication and some savvy marketing ideas, the brothers built Reef into the #1 sandal brand. Nearly two decades later, the company is thriving as one of the leading surf brands in the world offering men’s closed toed footwear and apparel along with women’s and kid’s sandals.

Fernando and Santiago knew they had a great product, but they wanted to separate themselves from the other surf companies. Inspired by the notoriously beautiful women of the beaches in South America, the brothers saw an opportunity to introduce the surf market to an exotic element that they called Miss Reef. Never revealing her face or identity, the brothers used Miss Reef to help convey their idea of the surf lifestyle. The first advertisement involving Miss Reef was rejected from the Surfing magazines for the controversial content, but after some convincing the ads finally ran. The surfers who read the magazines were instantly intrigued by the exotic and beautiful figure in the ads. Since then, Miss Reef has become a global icon of the surfing community. She has remained an integral component of Reef’s DNA and contributed to the success of Reef.

Through all the change over the past two decades, Reef is driven by the same constant – we are surfers at heart, drawing influences from the world around us. We still stand for the same things that the company was founded on by Fernando and Santi back in 1984. Reef is a core surf company. We create authentic and innovative products intended to nurture an incredibly fortunate lifestyle that involves surf, sensuality and a life filled with happiness.

Follow us … We’ll take you there.




REEF footwear is guaranteed against manufacturer’s defect (from date of purchase) for a maximum of:

    * Six months for REEF SHOES
    * Six months for REEF SANDALS
    * 30 days for REEF APPAREL
    * 30 days for REEF BAGS

Product covered by the REEF guarantee will be replaced at REEF’s discretion.

The following defects are covered by the REEF guarantee when claims are made within the guarantee time:


REEF SANDALS:

REEF SANDALS Loose weaving on straps (new sandals only)
REEF SANDALS Straps/buckles pulling out (Where soles are not severely worn)
REEF SANDALS Delamination of layers (repairable)
REEF SANDALS Glue on the straps (glue rubs off of the sole - new sandals only)
REEF SANDALS Deformation of structure due to ferocious finned aquatic animal attack (only if unprovoked)
REEF SANDALS Stitching coming undone on logo (new sandals only)
REEF SANDALS Stitching coming undone on any part of straps (sandals)

REEF SHOES:

REEF SHOES Sole separation from upper
REEF SHOES Stitching coming undone on logo
REEF SHOES Seams unstitching on upper (except when due to wear)
REEF SHOES Popped or missing eyelets
REEF SHOES Non-matching color between two halves of pair

REEF APPAREL:

REEF APPAREL Fraying of fabric and trims (not following wash care instructions will not fall under this warranty)

REEF BAGS:

REEF BAGS fraying/ripping of fabric/materials under normal use

WHAT'S NOT COVERED:

The following are NOT covered by the REEF guarantee nor are the above covered when any of the following are prevalent:

REEF Fraying of straps/shoe uppers due to use/abuse
REEF Deterioration as a result of water abuse
REEF Sole wearing out or worn through
REEF Alien abduction beam causes colors to fade
REEF Skateboard/bicycle abuse
REEF Cuts, scratches, burns, etc.
REEF Shrinkage from overexposure to extreme heat
REEF Damage caused by negligence, misuse or alteration of products
REEF Damage caused by wetting non-waterproof products

Any problem not listed above will be evaluated on an individual basis by REEF.
If your Reef Product has any of the above defects, and you fall within the warranty timeline, please return your sandals, with Proof of Purchase, to the store you originally purchased them at. If you are not able to do so, Please contact REEF Customer Service Directly at 1-888-481-4049 for assistance.


The above information is from the Reef website.